Business English Elective

Author: Luo Hong
Publisher:
Publish Date: 2004-04-01
Features: Business English Selected Readings features fresh material and covers cultural aspects of daily business activities, trade negotiations, finance, information, and international trade. It not only offers knowledge and practicality but also rich content, well-chosen exercises, and a strong sense of modernity. This book is part of the Modern Practical Business English Series, designed to meet the needs of current socio-economic development, as well as those of college and university students and professionals. From a practical perspective, it introduces knowledge in the field of economics and trade, helping readers understand the unique linguistic phenomena and stylistic features of business English, as well as the skills, strategies, and related real-world business activities. The language materials in this book are selected from contemporary English newspapers, magazines, and certain business publications, featuring up-to-date content that covers cultural aspects of daily business activities, trade negotiations, finance, information, and international trade. The business-related reading materials are rich in content, idiomatic in language, engaging, and highly contemporary. Additionally, the book introduces a series of methods to improve English reading comprehension, covering aspects such as word formation, syntax, main ideas, and reading techniques. The book is divided into eight chapters, each consisting of three parts. Each chapter revolves around a specific theme, with carefully arranged texts, reading materials, and exercises closely related to the theme. The exercises are accompanied by reference answers, and a glossary is provided at the end for easy reference. This book is suitable for first- and second-year students of economics and trade or English majors in ordinary universities, vocational colleges, and higher vocational colleges. It can also be used as a reading textbook for non-business English majors or as a learning reference for others with equivalent English proficiency.