Basic Economics

Author: Wu Hanhong
Publisher:
Publish Date: 2004-03-01
Features: The 21st-century China provides a vast space for entrepreneurs to showcase their talents. Regardless of the industry they are in, understanding and applying basic management knowledge can help them achieve success and stay ahead of their competitors. While many external factors in entrepreneurship are beyond the control of entrepreneurs, they can take the initiative by self-improvement and equipping themselves with knowledge, thereby remaining invincible in fierce competition. Everyone is thinking about economic issues, but economists approach these issues in a unique way. This book introduces the methods economists use to think about problems and how individuals, businesses, and governments make choices under conditions of resource scarcity. It presents the fundamental theories of Western economics—both macroeconomics and microeconomics—in a concise manner, making it suitable as an introductory textbook for self-study in economics or as a foundational training material. The book introduces the basic concepts, principles, and methods of economics in a step-by-step, progressive way, selecting problems frequently encountered in readers' daily lives and analyzing and explaining them from an economic perspective. It is an excellent textbook.