Effective marketing

Author: (English) Xiao Zhu, Yan Li Chuan Translated
Publisher:
Publish Date: 2004-05-01
Features: Robert Xiao introduces in this book the evaluation tools that marketers need to conduct effective marketing, analyzes how Microsoft and HP handle customer inquiries, and objectively evaluates various marketing evaluation tools. He seriously points out: If marketing plans and marketing effectiveness (retaining customers and generating profits) are not effectively evaluated, marketers will ultimately be ruthlessly abandoned by customers. When traditional marketing methods fail, how can an integrated knowledge-based system be established to both meet customer needs and create high profits? Compared to your competitors, do you have more market information and a better understanding of customer needs? Is your marketing plan completed at the beginning of the budget or hastily drafted later? In your view, does marketing only require the involvement of marketing managers? In marketing strategy, do you focus on reducing costs or meeting customer needs and desires? Can your marketing methods maintain high customer loyalty? All marketers need to ask themselves these questions, and the main purpose of this book is precisely this: When traditional marketing strategies fail, how can an integrated knowledge-based system be established to both meet customer needs and create high profits? Robert Xiao introduces in this book the evaluation tools that marketers need to conduct effective marketing, analyzes how Microsoft and HP handle customer inquiries, and objectively evaluates various marketing evaluation tools. He seriously points out: If marketing plans and marketing effectiveness (retaining customers and generating profits) are not effectively evaluated, marketers will ultimately be ruthlessly abandoned by customers. The analysis of marketing flaws and effectiveness in the book is objective and enlightening. Whether you are a seasoned marketer, a marketing novice, or a manager who wants to improve the marketing performance of your company, as long as you follow the guidance in the book, you are bound to remain invincible in the fierce market competition.