Market Positioning and Functional Quality Strategy (Volume 2)

Author: Bai Guang
Publisher:
Publish Date: 2004-04-01
Features: The "Top Ten Strategies for Enterprise Brand Management" series, namely the five volumes of "Enhancing Brand Competitiveness," is a work completed by the author after collecting a vast amount of information and learning extensive practical knowledge in corporate business management. Through systematic thinking, organization, integration, and refinement, the series presents the fundamental theories of the top ten strategies for enterprise brand management with distinct viewpoints, solid theoretical foundations, and vivid case studies. Each volume elaborates on the basic theories of two strategies, with each strategy dedicated to a chapter containing 5-7 case studies. The ten strategies include approximately 60 case studies in total. The series is engaging to read and offers insightful perspectives, making it an invaluable classic for business managers of small, medium, and large enterprises.