Brand Strategy of High-Quality Brands and Services (Volume 3)

Author: Bai Guang
Publisher:
Publish Date: 2004-04-01
Features: The "Top Ten Strategies for Enterprise Brand Management" series, namely the five volumes of "Enhancing Brand Competitiveness," is a work completed by the author after collecting a large amount of information and learning extensive practical knowledge in corporate business management. Through systematic thinking, organization, integration, and refinement, the book presents the fundamental theories of the top ten strategies for enterprise brand management with distinct viewpoints, solid theoretical foundations, and vivid case analyses. Each volume elaborates on the basic theories of two strategies, with each strategy dedicated to a chapter containing 5-7 case studies. The ten strategies include approximately 60 case studies. The book is engaging to read and offers insightful perspectives, making it a classic masterpiece for business managers of small, medium, and large enterprises.