Marketing Brief

Author: Dai Xianyuan
Publisher:
Publish Date: 2004-03-01
Features: The advanced analysis sections in each chapter of "Marketing Essentials—Advanced Analysis of Marketing Techniques" have participated in discussions within the international marketing academia, elaborating on many in-depth issues related to the marketing field in China. These issues are practical and actionable. After reading this book, one will find that the content under each proposition is highly thought-provoking. "Marketing Essentials—Advanced Analysis of Marketing Techniques" is an academic monograph on advanced marketing analysis conducted by the Marketing Department of the Chinese marketing field and book market. This book is divided into three parts. The first part is Market Analysis, discussing the marketing environment and consumer behavior; the second part is Marketing Strategies, including market segmentation, product strategy, pricing strategy, distribution strategy, promotional strategy, and international marketing strategy; the third part is Marketing Research. Each chapter of the core content in the book is discussed in two parts: the first part is basic marketing analysis, and the second part is advanced marketing analysis.