Enterprise Strategic Management

Author: Gu Tianhui / Yang Lifeng / Zhang Wenchang (editors)
Publisher:
Publish Date: 2004-03-01
Features: This book unfolds along the process of strategic management, systematically explaining the theories and methods of strategic analysis, strategic decision-making, and strategic implementation, reflecting the research achievements and practical experience in this field over the years. It can serve as a textbook for undergraduate and junior college students in economics and management, as well as a reference for students from other disciplines who are aspiring to work in management. Additionally, it can be used as a training manual for corporate management personnel and as a reference book for postgraduate students in economics and management.