Business Breakthrough Thinking

Author: Tom Cannon
Publisher:
Publish Date: 2004-04-01
Features: The extraordinary success of renowned companies or brands lies in their ability to make pivotal business decisions, and behind these decisions, there are always many fascinating legendary stories. What threats and challenges did iconic companies and brands like Boeing, Intel, Aspirin, Sony, Ford, Standard Oil, Microsoft, Nike, Coca-Cola, McDonald's, Gillette, James Bond movies, Disney, Dell Computers, and Penguin Books face? This book takes readers on a journey to explore the remarkable breakthroughs they achieved through perseverance and reached their peaks. Twenty stories, twenty crystallizations of human wisdom, and twenty groundbreaking business breakthroughs are all within this book! The author narrates the legendary stories behind each business decision with humor and wisdom, summarizing key and universal lessons for the business world, offering particularly insightful perspectives. From Mickey Mouse to Ford's mass production, from Nike to General Electric's research laboratories, major business breakthroughs have occurred. These breakthroughs demonstrate to readers how imagination, courage, and belief can transform a company or an industry overnight. After reading this book, the greatest business decisions will ultimately be within your grasp.