Introduction to Marketing

Author: Philip Kotler (USA) & Gary Armstrong
Publisher:
Publish Date: Not available
Features: This new edition of Kotler's classic work showcases his new insights, reflects the latest developments in marketing theory and practice, and provides new case studies in marketing practice. Through the collaborative effort of Professor Kotler and Professor Armstrong, the complex field of marketing has become highly practical, easy to learn, and engaging. This book is especially suitable as a marketing textbook for MBA students and managers in China.