Winning the sales war

Author: Li Ya
Publisher:
Publish Date: 2004-04-01
Features: Based on fundamental marketing theories and concepts, this book combines cases and practical applications, focusing on the techniques, methods, and applications of marketing planning. The outstanding feature of this book lies in its analysis of real-world cases and operational details while introducing marketing theories, making the entire book vivid, lively, and easy to understand. At the end of each chapter, a typical marketing case of a domestic enterprise related to the chapter content is listed, enabling readers to combine the current marketing practices of Chinese enterprises with theory, gaining a deeper understanding of the principles of corporate marketing.