Marketing in the Hotel Industry

Author: Qian Wei
Publisher:
Publish Date: 2003-08-01
Features: With the maturation of China's hotel industry and the intensification of market competition, marketing has become the primary means for hotels to gain a competitive advantage. The emphasis on marketing has reached an unprecedented level, and research on hotel marketing has shown a vibrant and diverse development. New concepts and new approaches continue to emerge, guiding the hotel industry in China to continuously reach higher levels. This book is divided into five parts and twelve chapters, with main content including the hotel marketing and management system, hotel markets, hotel marketing analysis and market research, hotel overall planning, hotel marketing planning, hotel product strategy, hotel pricing strategy, hotel promotion strategy, hotel sales channels and strategies, hotel marketing management, hotel marketing budget, marketing control, and more. This book is characterized by its knowledge, practicality, and theoretical nature, making it part of the tourism professional series textbooks.