Store Display (China Fashion Brand Franchisee Entrepreneur's Handbook) with CD-ROM (China Fashion Brand Franchisee Entrepreneur's Handbook)

Author: Wu Fei
Publisher:
Publish Date: 2004-03-01
Features: This series of books, "China Fashion Brand Franchise Entrepreneur's Handbook," is officially published by the China Research International Brand Management Consulting Institute. It analyzes the actual state of the Chinese consumer market and combines years of professional research in the fashion retail industry, proposing the concept of "Winning at the Terminal, Retail is King." It is hoped that the operational philosophy mentioned in this series of books can contribute its modest efforts to promoting the development of the fashion retail industry and bring dual success in career and benefits to the industry friends. Based on the principle of practicality, the book uses concise and clear language accompanied by a large number of fashionable and classic images to systematically explain the principles, operations, and management of clothing store displays. At the same time, it also introduces the trends and developments in store displays. The book is highly practical and operational, making it one of the essential reads for fashion book personnel.