Modern Marketing Management

Author: Yang Aihua
Publisher:
Publish Date: 2004-01-01
Features: This book can be used as a teaching material for economic majors in colleges and universities, especially for vocational colleges and polytechnic universities. It can also serve as a reference book for a wide range of finance, economics, and management professionals. The book mainly includes Introduction to Modern Marketing, Marketing Environment Analysis, Market Information Research and Forecasting, Market Buying Behavior Analysis, Market Segmentation and Target Market Selection Strategies, Competitive Strategy Analysis, Product Strategy, Promotion Strategy, E-commerce and Network Marketing, Marketing Management, and International Marketing.