Following Harvard Core Management Complete Set - 21st Century New Business Complete Set (3 Volumes): 21st Century New Business Complete Set

Author: None
Publisher: Yanbian People's Publishing House
Publication Date: None
Features: The book extends the question "Can an egg stand vertically on a table?" as a starting point; follows the core management thoughts of Peter Drucker, a management master who changed the world; emphasizes, analyzes, and explores the three core management questions (1. What is your business? 2. Who are your customers? 3. What is the value recognized by customers?), conducts detailed explanations of managers' major profit values, delegation management values, and work-life quality perspectives; in the chapter "The Business Philosophy of CEOs in the 21st Century," it comprehensively analyzes and introduces the cutting-edge management ideas of top CEOs from around the world, such as Flemming L??????, CEO of Carlsberg, with his idea of "creating the best international brands through global localization"; Alex Rosenblatt, CEO of Swiss Communications, with his concept of "winning in unregulated games"; Mario, CEO of Volga, with his management philosophy of "selling lightly like a global supermarket"; the contractual management thoughts of Royal Dutch/Shell; Heinz vonCEO who transformed super tankers into fast boats; Colin Marshall, CEO of British Airways, with his management plan of "following customers"; Eckhard Pfeiffer, former CEO of Compaq, with his idea of "building a culture of continuous innovation"; Robert Monks, CEO of Monsanto, with his management philosophy of "driving based on shareholder value"; Ha·, Chairman of Ibadola, with his ABM management method, and so on. It also extracts the wealth-enhancing wisdom of famous world-class companies that are truly effective and inspiring for managers (e.g., General Electric's "Service Wins Strategy," General Motors' "Thinking to Get Rich Path," Intel's "Efficient Meeting Management," Dell Computers' "Direct Sales + Service Marketing Strategy," Panasonic's "Water Reservoir Management Method," and Federal Express's "Super Service Desk Strategy," etc.). China has entered an era of unprecedentedly rapid development. For Chinese entrepreneurs and professional managers, this is a time of entrepreneurship. Some argue that China will produce world-class entrepreneurs within a decade. Just as the greatest financiers emerged in China, the 21st-century management masters will also be born in China. In the next decade, the quality structure of Chinese managers will undergo a qualitative change. All of this will be due to China—the world's largest commercial battlefield. Generals study "The Art of War" by Sun Tzu to become familiar with the battlefield; managers in the business world focus on Harvard Business School, Marketing, Cases, Business Documents. Harvard—Harvard came before the United States of America. Harvard University, the crown among all universities in the U.S.; Harvard Business School, the shining pearl embedded in the crown, has produced MBA graduates who repeatedly create miracles in the business world. Management—A very familiar concept, the inherent duty of managers. Thoughts, methods, and skills are all the wisdom of the wise. Marketing—Aggressive marketing. A bold marketing concept. Chinese marketing theory is aggressive and maximalist. Cases—Crazy cases. Unlike traditional teaching cases, the MBA case collection is unique. It seeks to explore the process of case occurrences and the underlying profound philosophy. The only new business case collection. Business Documents—Directly elaborates on the functionality, writing key points, and formats of such documents as "Business Plan," "Internal Company Documents," "Product Plan," "Project Plan," "Bidding and Tendering Documents," "Market Research," "Sales Plan," "Marketing Plan," "Business Promotion Plan," "Commercial Advertising Plan," "CI Strategy Plan," "Commercial Enterprise Opening Plan," "Online Marketing Plan," "Business Plan," and "Other Business Documents of the Company" (such as: joint-stock company establishment report, shareholder agreement, stock issuance announcement, annual summary, various business contracts).