MBA Crazy Case Collection -- New Business Complete Collection of the 21st Century (Volume 1 and 2): New Business Complete Collection of the 21st Century (Volume 1 and 2)

Author: Yanbian People's Publishing House
Publisher:
Publish Date: 2002-01-01
Features: When it comes to case studies, you can't bypass Harvard. Back decades ago, the Harvard Business School pioneered the case teaching method, and now it has accumulated over 6,000 cases, ranging from small selling cucumbers to large oil field development projects. It can be said that almost any organization or company that might encounter problems can find similar events in the Harvard Business School cases. Harvard's annual case study sales revenue has now reached tens of millions of dollars. Since the 1990s, renowned Chinese universities like Peking University and Tsinghua University's management schools have begun to build their own case libraries. Collecting new business cases nationwide for 10,000 yuan per case. The major feature of MBA education is case teaching, which avoids the flaws of overemphasizing theory while neglecting practice, macro over micro, and teaching without participation. Reading excellent cases can improve the practical management skills of managers, enhance the big-market operation concept for marketing personnel who engage in aggressive marketing, and not only focus on the success or failure summaries in the cases but also on the insights gained during the reading process. Perhaps an idea like Dell's "direct" approach to bringing in dollars might emerge, and the reasonable behaviors and decision-making embedded in them will inspire those who open the book.
100 Crazy Cases, 1,000 Business Insights Reveal that Crazy Cases are like battles on the field—full of thrilling struggles, with both success and failure, joy and sorrow, celebrations and disastrous retreats. However, as the saying goes, "A fall in the front car serves as a warning to the one behind." Crazy cases undoubtedly provide lessons and warnings for companies eager to grow. "Those who are good should follow, and those who are not should improve." At the same time, they also demonstrate broad development prospects for businesses that have already taken the lead.
This book follows the principles of classicism and representativeness, carefully selecting and compiling one hundred large-scale cases. We have strived to make these cases cover various industries, including strategic management, marketing, organizational behavior, human resource management, financial and accounting, corporate culture, production and operations management, management information systems, and cross-border operations, encompassing all aspects and fields.