Basic Marketing

Author: Xie Ruiling
Publisher:
Publish Date: 2002-09-01
Features: This book is rich in content, easy to understand, illustrated, and practical. It can be used as a teaching material for the Commercial Management program in secondary vocational schools, as a study guide for students applying to higher vocational programs, and also for on-the-job training, assessment, and reference for workers and consumers. This book is one of the teaching materials for the Commercial Management program. The entire book is divided into fifteen chapters, introducing fundamental theoretical knowledge such as the quality, standards, inspection, classification, packaging, storage, and maintenance of goods. It also covers the main raw materials of daily consumer goods, as well as knowledge about commodities such as daily necessities, textiles, clothing, footwear and hats, home appliances, cultural supplies, jewelry, handicrafts, furniture, and food.