Ad design

Author: Wang Guolun
Publisher:
Publish Date: 2002-01-01
Features: This book includes: design philosophy, types of advertising, elements of advertising visuals, formulation and implementation of advertising strategy plans, advertising composition, principles and arrangement methods of advertising text, advertising illustrations, advertising color, pre-press preparation for advertising, and the appeal that successful advertising should possess. This book is a revised edition of "Advertising Design Techniques," the original version of which received praise from a wide readership and has been reprinted seven times. It can be used as a teaching material for art programs in senior and secondary schools.