Hisense History: A Key Moment in Rebuilding in Ten Years

Author: Chi Yuze
Publisher:
Publish Date: 2003-07-01
Features: People always say that China is becoming the "manufacturing center" of the world, and the prospects for home appliance companies are bright. However, the author of this book believes that Chinese home appliance companies are going through a nightmare. If we compare Chinese home appliance companies to living individuals, we would find that Japanese and Western home appliance companies are the elders, full of the wisdom of life. Passionate young people are everywhere, preparing to replace their predecessors. Only giants like Hisense, Changhong, and TCL are the awkward generation. They are in their middle age, their youthful passion is gradually fading, and the wisdom of old age is just a figment of imagination. They are experiencing a "midlife crisis," facing various temptations. For Hisense and Chinese home appliance companies, who can resist temptation and endure these awkward 10 years will be the final winner. This book is not only as captivating as a beautiful novel but more importantly, it provides a model—a writing style completely different from the obscure and lack of independence of domestic corporate histories. This means that the writing of Chinese corporate histories has begun to develop its own industry standards.