Underage Consumer Group: Interpreting Contemporary Middle School Students

Author: Cheng Shian et al.
Publisher:
Publishing Date: 2004-01-01
Features: This book is based on the results of summarizing the social values, consumption concepts, and consumption behaviors of specific groups of contemporary Chinese consumers. It primarily examines adolescents in cities such as Shanghai, Beijing, and Guangzhou, attempting to depict their real-life lifestyles and explain the consumption culture trends under specific social and cultural structures.