Principles of Communication

Author: Zhang Guoliang
Publisher:
Publish Date: 1995-12-01
Features: This book presents the fundamental principles of communication in an accessible and systematic manner. It provides a comprehensive examination of the general laws of communication and mass communication, including the meaning of communication and the study of communication, the structure and models of communication, functions, research methods, content media, audiences, and effects. It emphasizes reflecting the latest achievements in communication research worldwide while closely connecting with the practical aspects of China's communication industry. This book serves as a foundational textbook for university and college students majoring in journalism, broadcasting, advertising, public relations, and international news. It also provides valuable reference for professionals working in journalism, advertising, public relations, and broadcasting.