Brand advertising shaping

Author: Hu Chuanni
Publisher:
Publish Date: 2004-01-01
Features: The 21st century is an era of high informatization, where the information economy and knowledge economy dominate. The information economy and knowledge economy have two pillars: one is the communication technology industry represented by high-tech, and the other is the media industry engaged in the production of news and information products. As a bridge that organically connects these two fields, journalism and communication will play an increasingly important role in future national construction and social development. After careful planning, China Renmin University Press proudly launches this series of textbooks, demonstrating a high level of foresight and strategic vision.
Advertising is a combination of the superstructure and economic base; it is both economic and artistic. The difference between advertising design and art design lies in their respective starting points. Artworks are expressions of the artist's emotions, rooted in their perception and attitude toward society and nature, and can sometimes be purely formal. In contrast, advertising design must be based on communication between brands and consumers, as well as on fulfilling consumers' desires and needs. Public service advertising must be rooted in advocating positive social values.