Third Force

Author: Shen Qing
Publisher:
Publish Date: 2004-01-01
Features: This book details the planning proposals and execution results of Shen Qing·Jinbidet Media Company for enterprises such as Nongfu Spring, China Resources Blue Sword, Jian Nan Chun, Shahe Wang, and Fenhuang Cola, as well as tourism real estate projects in Guangdong Humen, Shandong Weihai, and Shenzhen Nanshan. It covers case studies such as Nongfu Spring's endorsement by actress Quan Zhiyan, Fenhuang Cola's "" campaign, Shahe Wang's "World Shark," China Resources Blue Sword's Domino Mania, Jian Nan Chun's Clinton China Tour, Weihai's Grand Hall Scenery Park, Shenzhen Nanshan's master plan, and Guangdong Humen's "The Greatest Generation." The planning proposals, execution plans, and processes showcased in this book will provide unprecedented inspiration for government planning, corporate marketing activities in China, insights for Chinese entrepreneurs, guidance for tourism project development, and a profound impact and shockwave for the industry.