Management -- 1001 Methods of Enterprise Management: 1001 Methods of Enterprise Management

Author: Zhou Shuqing
Publisher:
Publish Date: 2004-02-01
Features: A mandatory course for senior and middle-level managers in modern enterprises. This book provides nearly 1,000 practical and effective systems, methods, and tools, arranged scientifically according to the actual management processes of enterprises. It not only offers practical, effective, and actionable methods but also features a clear and well-structured layout, making it very conducive for readers to master and apply. P. Drucker, known as the "father of American business management," pointed out: "Two enterprises with roughly the same resources, when managed well, can produce ten times the benefits of those managed poorly; management failures inevitably lead to poor performance and even bankruptcy of the enterprise." This demonstrates that management is crucial to the development and destiny of a business. This book provides nearly 1,000 practical and effective systems, methods, and tools, arranged scientifically according to the actual management processes of enterprises. Management of enterprises begins with the management of "people," which is precisely the highlight of the book's Part, Management Psychology Methods: It mainly includes personality methods, need-motivation methods, communication methods, motivation methods, and leadership methods. "Management of things" starts with "planning," followed by "goal management, value engineering, decision-making, innovation, delegation, and performance evaluation," which are seven fundamental management tools for enterprises. These practical methods will be seen in the second part. The third part showcases the successful application of the internet in the different stages and links of the management process. The final part provides a detailed introduction to the quantitative analysis methods used by enterprises in specific fields such as investment, labor efficiency, R&D, procurement, and finance. This book not only offers the practical, effective, and actionable methods mentioned above but also features a clear and well-structured layout, making it very conducive for readers to master and apply. In each chapter of this book, the following three parts are generally included: mandatory essential theories; operational practices; cases and reflection questions. It provides concise theoretical knowledge, practical operations, as well as cases and reflection questions for readers to analyze and think using the knowledge and methods they have mastered. These three points are precisely the meaning of "new" in this book.