Okay, here is the translation following your instructions: Exhibition and Conference English

Author: Yang Cuiping
Publisher:
Publish Date: 2004-01-01
Features: This book is a professional English textbook compiled to meet the needs of China's exhibition and convention economy. The entire book consists of 12 units, each centered around a theme and comprising 3 reading articles, 1 case study, and several exercise projects. The content not only provides a macro-level introduction to the theories of exhibition and convention management, including the formation and development of the industry, its impact on society, culture, politics, and the economy, exhibition marketing, exhibition management, the coordination and evaluation of various exhibition activities, and many other aspects, but also connects theory with practice by designing diverse discussion and case study questions to cultivate readers' practical problem-solving skills. The book also incorporates various forms of English reading, writing, speaking, and translation exercises based on the themes of each unit to enhance readers' language proficiency. The material is selected from the latest domestic and international related books and literature, striving for fresh content and natural language. This book can serve as a professional English textbook for students in ordinary universities, vocational colleges, and also be used as a training manual for professionals in related fields or as a reference for teachers in related disciplines.