Mind Leap: Innovation Theory and Practice in the 21st Century

Author: Fang Heliang
Publisher:
Publish Date: 2004-01-01
Features: Innovation is a transcendence. It reflects both an transcendence of the subjective conditions of reality and an transcendence of objective conditions. Enterprises boldly propose the tremendous driving force of economic development, which is a matter of national prosperity and people's rejuvenation. Looking at the history of successful enterprises at home and abroad, the history of enterprise development is actually the process of enterprise innovation. To remain invincible in the fierce market competition, enterprises must continuously and persistently explore and innovate. By managing innovation activities, we can improve the efficiency and effectiveness of innovation. This book is divided into seven chapters, with content mainly including corporate strategic innovation, technological innovation, marketing innovation, corporate systems and mechanisms, corporate knowledge innovation, corporate cultural innovation, and corporate innovation management systems and theories.