Gold Marketing (Building First-Class Brands): Building First-Class Brands

Author: Li Dianhong
Publisher:
Publish Date: 2004-01-01
Features: In the fierce battle of the business world, change isaneous, and temporary prosperity is merely a superficial phenomenon. To ensure the long-term survival and development of a business, it is essential to firmly grasp the key of marketing and firmly establish the important business philosophy of "marketing." The renowned British management expert Roger Folk succinctly pointed out: "If a company's products and services cannot be sold, then even if its management is the world's best, it is wasted effort." This statement strikingly exposes the core role of marketing in business management, and it should become the motto of business management professionals. This book analyzes the new environment of marketing in the 21st century from multiple perspectives and looks ahead to the new trends in marketing in China. It focuses on the macro and micro environments that should be considered in marketing decisions, introduces various strategies for successful marketing, and explores new marketing methods such as integrated marketing, direct marketing, cultural marketing, green marketing, CS marketing, participatory marketing, and emotional marketing.