Author: Zhang Zhigang
Publisher:
Publish Date: 2004-01-01
Features: Motivation is a term filled with leadership wisdom, and it is also a word brimming with magical power. Its wisdom and magic lie in the ability to inspire individuals to unleash greater passion, demonstrate stronger drive, and ultimately achieve higher work efficiency and greater results. Motivation is the essence of modern enterprise management. Without motivation, there is no management; without motivation, enterprise management will come to a standstill. It is hard to imagine a company that lacks the ability to inspire its employees and boost their morale achieving remarkable performance or standing unshakably in fierce market competition! This book presents the research findings of scholars from around the world on motivation theory and motivation models; outlines the principles that employees should follow when motivating others, such as being practical, fair, timely, appropriate, and tailored to individual capabilities, as well as the dialectical principles of combining intrinsic and extrinsic motivation, rewarding primarily while moderately punishing, balancing competition and collaboration, and integrating strict management with ideological work; and focuses on introducing various motivation methods, including salary incentives, sharing incentives, equity incentives, goal incentives, spiritual incentives, and empowerment incentives, as well as the strategies and techniques for applying these methods.
The Mystery of Motivation (Engaging Employee Initiative): Engaging Employee Initiative
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