Advanced Brand Management: Practice and Case Studies

Author: Li Zi Jie
Publisher:
Publish Date: 2004-01-01
Features: This book introduces how to develop brand strategy and manage brands, and provides an in-depth analysis of 25 classic cases, helping you easily master the art of brand management. It is a treasure trove of brand management, collecting many valuable questions and practical solutions. The book offers thorough analysis and insightful commentary, with cases closely related to the work and life of Chinese readers. It primarily presents the following content:
How to determine brand vision
How to develop brand strategy
How to evaluate brand value
How to choose brand positioning strategy
How to create brand culture
How to leverage public relations to build brands
How to extend, revitalize, and phase out brands
With vivid case analyses, precise commentary, and insightful breakdowns, you will discover the unique world of brand management!