I'm Crazy about Exhibitions: How to Operate Successful Exhibitions: How to Operate Successful Exhibitions

Author: Wei Zhonglong
Publisher:
Publish Date: 2002-08-01
Features: Exhibitions are a three-dimensional form of display. In the new era, the role of people is emphasized even more, and the most favored promotional method will be direct communication with people. Exhibitions perfectly embody the concept of "people-centered." This is where its popularity originates, and it will only grow more fervent. How to plan and operate successful exhibitions? — Open this book, and the answers are at your fingertips. Since the reform and opening-up, China's exhibition industry has developed rapidly. The number of exhibitions has increased year after year, and exhibition service companies, both state-owned, joint-venture, and private, have sprung up like mushrooms after rain. The exhibition industry is regarded as a new growth point and a promising field. This book focuses on the practical knowledge of organizing, designing, and managing exhibition activities, including the selection and decision-making strategies for exhibition goals, the organization and management of exhibitor recruitment and promotion, the publicity and promotion of exhibitions, on-site management of exhibitions, and the design and post-event management of exhibitions, among other aspects of skills and methods. For exhibition professionals, this is an invaluable reference tool.