Hotel PR

Author: Albert E. Kudley
Publisher:
Publish Date: 2003-03-01
Features: Influence the widest public, achieve powerful publicity without huge consulting fees. By skillfully utilizing the public relations techniques in this book, your hotel or business will be able to: establish a positive corporate image, communicate effectively with the media, leverage public relations for marketing, seize opportunities, and turn problems into opportunities. This book discusses many fundamental concepts in public relations, from relationships with the media to public relations campaigns and special promotions, illustrating the role that public relations activities can play through specific examples.