First China Outstanding Marketing Awards Case Selection

Author: Zhang Zhong
Publisher:
Publish Date: 2003-09-01
Features: The main content of this book includes the gold, silver, and bronze awards, as well as outstanding cases from the first "China Excellent Marketing Award," accompanied by insightful comments from professionals. Among the winning cases, there are both domestic enterprises and brands, as well as foreign-invested enterprises and brands established in China. The first "China Excellent Marketing Award" used the "entire process of market activities" as its criterion and focus. All the cases cover systematic content such as marketing concepts, goal selection and establishment, promotional strategies and originality, and effectiveness, highlighting their originality and localization. This award is the only one in China so far that focuses on the entire process of market activities, bringing many insights to Chinese enterprises, especially in the field of marketing. The book collects outstanding marketing cases, emphasizing originality and localization, and explains concepts such as marketing ideas, goal selection and establishment, promotional strategies, and effectiveness through these cases.