Tell you my secret of success

Author: Wang Congjun
Publisher:
Publish Date: 2002-01-01
Features: In the public relations departments of multinational corporations, there is an active group of outstanding young Chinese women. They integrate and understand local culture with Western cultural models during their most insightful stage of life, showcasing diverse talents in the emerging field of public relations. This book is a special collection of interviews. The author adopts an alternative perspective: through dialogues with 20 female public relations managers from internationally renowned multinational companies, it provides an in-depth description of the inner workings of public relations in multinational corporations across different industries, cultures, and international backgrounds.