Successful global customer management

Author: None
Publisher:
Publish Date: 2003-01-01
Features: A strong relationship between a company and its customers not only helps the company promote its competitive advantages but also serves as a competitive advantage in itself. Nowadays, almost every company faces the challenges of a global business environment, and many have developed Global Account Management (GAM) programs to support the business needs of their strategic international clients. However, in such a dynamic international environment, with increasing organizational complexity and cultural diversity, how can companies develop and effectively implement their own GAM programs? This book provides a deep analysis of the problems encountered by many companies in the implementation of GAM programs, offering research-based, example-driven tools to help companies analyze their issues based on their current situation and their clients' strategic direction. It assists managers in rethinking the company's existing framework and reallocating valuable resources, thereby achieving successful global account management. This book combines academic research with business practice, making it suitable for students of economics and management at universities. It can serve as a reference for research in the field of global account management, as well as essential reading for managers and employees of companies preparing to implement or already implementing GAM programs.