Market Research Manual

Author: China Credit Research Institute
Publisher:
Publish Date: 2003-01-01
Features: This book is compiled by professional researchers from the Market Research Department of China Credit Research Institute, based on accumulated practical experience. It covers concepts of market research, collection of primary data, sampling surveys, questionnaire design, field investigations and data processing, as well as the collection of secondary data. It provides in-depth yet accessible explanations of the essence and practical methods of market research, supplemented by various real-world case studies, making it highly operational. The book summarizes the fundamental principles and guidelines of market research, aiming to serve as a reference for marketing, planning, sales, and other related department heads or grassroots personnel in the industry when conducting research and making decisions. It is also suitable for academic institutions and management consulting firms to use in educational and training courses.