Corporate Economics

Author: Maria Moschandreas
Publisher:
Publish Date: 2004-01-01
Features: Maria Moschandreas early in her studies at the University of Athens and the London School of Economics, majoring in economics. Before beginning academic research, she worked in auditing and consulting for four years. She has taught corporate economics courses to both undergraduate and graduate students. This book was written while she was teaching "Principles of Economics" at the Business School of Middlesex University. This textbook is specifically written for undergraduate business students. It integrates traditional and modern corporate theories, particularly transaction cost theory and corporate agency theory, to establish a systematic analytical framework to address issues directly related to corporate operations and management practices. It also clarifies the important role of economic concepts and analytical tools in making and implementing corporate decisions. Compared to the first edition, this book has been expanded, reorganized in many places, and most of it has been revised and updated. The main additions include corporate governance, strategic alliances, pricing in practice, and game theory. Unlike other textbooks in the field of managerial economics, this book has the following main features:
1. The analysis throughout the book is interspersed with numerous examples and empirical data, sourced widely from the UK, Europe, and other countries, including small and large enterprises, domestic and multinational corporations.
2. After each chapter summary, there is an application section consisting of short case studies, which are based on empirical surveys of businesses and industries in different countries and have been published in academic journals and other relevant publications.
3. The book minimizes the use of mathematics while extensively employing charts and tables to ensure clarity of explanation.
4. The book is accompanied by a very detailed instructor's manual and web materials. This book is at an intermediate level and is designed for second- and third-year undergraduate students taking courses in corporate economics, economic research, accounting, and other applied economics. Additionally, the analytical methods used in this book, along with short case studies and practical examples from different companies, make it suitable for MBA courses or as a supplement to traditional managerial economics textbooks.