E-commerce Management: Text and Cases: Text and Cases

Author: Krishna Murthy
Publisher:
Publish Date: 2003-07-01
Features: "E-commerce Management: Text and Cases" helps current and future managers better understand the e-commerce process by leveraging integrated business models, markets, and internet technologies. For instructors of undergraduate and graduate-level e-commerce marketing courses, this book combining text and cases is a perfect choice. Each case study provides readers with a detailed analysis of the development of famous companies in e-commerce, both successful and unsuccessful. This book is suitable for e-commerce courses in MBA programs or undergraduate e-commerce classes.