21st century manufacturing

Author: Paul Kenneth Wright
Publisher:
Publish Date: 2002-05-01
Features: This book is published by Prentice Hall in the United States, featuring many innovations and practicality for the development of Chinese engineering education and manufacturing. The book adopts a style different from other common textbooks. For example, it emphasizes a holistic perspective, particularly viewing manufacturing from a business standpoint. It stresses analyzing and thinking about manufacturing within a broader context, including market research, design concepts and aesthetics, prototyping and mass production, as well as the formulation of marketing strategies. It also highlights the impact of the internet and the World Wide Web on manufacturing, using examples such as CyberCut and other websites developed by the author and his colleagues at the University of California, Berkeley.
This book, published by Prentice Hall in the United States, offers many innovations and practicality for the development of Chinese engineering education and manufacturing. The book adopts a style different from other common textbooks. For example, it emphasizes a holistic perspective, particularly viewing manufacturing from a business standpoint. It stresses analyzing and thinking about manufacturing within a broader context, including market research, design concepts and aesthetics, prototyping and mass production, as well as the formulation of marketing strategies. It also highlights the impact of the internet and the World Wide Web on manufacturing, using examples such as CyberCut and other websites developed by the author and his colleagues at the University of California, Berkeley.
Another distinguishing feature is that this book includes biotechnology (Chapter 9), issues for high-tech startups to pay attention to (Chapter 2), the history of manufacturing (Chapter 1), the future and prospects of the manufacturing industry (Chapter 10), semiconductor manufacturing (Chapter 5), and computer manufacturing (Chapter 6). These selections are expected to play a significant inspirational role in the development of Chinese engineering education and manufacturing.
Initially, this book was used as a textbook for the undergraduate course "High-Tech Product Design and Rapid Manufacturing" at the University of California, Berkeley, and for the master's degree course "Technology Management." Currently, many universities abroad use this book as a textbook and reference for engineering and manufacturing programs, management programs, computer and semiconductor manufacturing programs, biotechnology programs, and certain liberal arts programs. Given that the book's main focus aligns well with the fundamental ideas of industrial engineering, Tsinghua University Press has published it as part of its series of industrial engineering textbooks.