Newly compiled Tour Guide English

Author: Feng Wei
Publisher:
Publish Date: 2003-06-01
Features: This book is one of the series textbooks for tourism management in the 21st century. The textbook covers a wide range of topics and closely aligns with the teaching guidance plan for tourism management majors issued by the Ministry of Education. The writing emphasizes the combination of theoretical elaboration and case studies. It takes into account the practical needs of the development of the domestic and international tourism industries while also focusing on the forward-looking nature of theoretical research and the macro trends of future tourism development. The textbook systematically summarizes the current research status and achievements in the field of tourism studies, points out future research literature for different content areas, and focuses on making it easy for readers to grasp the theory and methods of research while also cultivating skills. It reflects the characteristics of being systematic, innovative, forward-looking, and practical. This book is a textbook for tour guide English, with a total of 12 lessons, each including five parts. It is suitable for tourism management majors in tour guide English courses, higher vocational and technical colleges in tour guide majors, as well as working tour guides and those aspiring to work in the tour guide profession.