Business Negotiation and Communication Skills

Author: Pan Xiaojue
Publisher:
Publish Date: 2000-04-01
Features: The market is like a battlefield, though it lacks the sight of swords and arrows, it is full of contests of wisdom and courage. Business competition is often reflected in business negotiations. This book, through a large number of vivid case analyses, concisely and clearly elaborates on the basic theories and skills of business negotiations, such as: how to bid, how to counter, how to sign contracts, and how to formulate negotiation plans, how to know oneself and the enemy, how to arrange the agenda and environment, and how to use various negotiation techniques. The key to success in business negotiations lies in good communication between both parties. Reading this book will help you understand the essence of business negotiations, master the basic negotiation skills, and thus, in the fierce business world, perform with ease and achieve success.