Strategic logistics management

Author: Douglas M. Lambert
Publisher:
Publish Date: 2003-01-01
Features: The book provides in-depth elaboration and analysis of various aspects of logistics management, primarily focusing on supply chain management, customer service, order processing and information systems, inventory management, material flow management, global logistics strategies, financial control of logistics performance, measurement of logistics value, and strategic logistics planning. It is the only textbook so far that adopts a marketing-oriented approach and analyzes logistics from the perspective of customer satisfaction. Another major feature of the book is its integration of financial control and customer service throughout the entire content, providing an in-depth analysis of some important issues that are either not covered or only briefly addressed in other logistics textbooks, such as supply chain management, the measurement of logistics value and sales, order processing and management information systems, e-commerce and the internet, logistics organizations, and global logistics. The book also provides readers with a wealth of teaching aids and course materials, including: instructor's manual, test bank, slides, CD-ROM (for instructors), video programs, and a website (www.mhhe.com/stock), with specific details available in the "User Guide" section of the book. This book is a textbook that views logistics problems from a marketing perspective and a customer satisfaction standpoint. It introduces basic logistics concepts and provides examples of how companies apply these concepts, demonstrating how to manage logistics activities to effectively implement marketing.