Newspaper Turmoil: Operational Record of Nanfang Metropolis Daily

Author: Dongfang Yuan
Publisher:
Publish Date: 2002-10-01
Features: A vivid MBA textbook on the operation of China's newspaper industry.
For the first time, it clearly points out that China's newspaper industry has entered the era of business operations;
For the first time, it interprets the business secrets of the Southern Metropolis Daily;
For the first time, it describes the operation of newspaper enterprises in a literary style;
For the first time, it boldly dissects a "live sparrow" while striving not to harm its life;
For the first time, it reveals the miracle of a newspaper targeting two central cities;
For the first time, it provides a panoramic disclosure of the "Shenzhen Ban Event";
For the first time, it exposes the behind-the-scenes of the major battle in Guangzhou's newspaper industry over real estate advertising.
With numerous negotiation cases between enterprises and newspapers, it vividly narrates the vibrant journey of the Southern Metropolis Daily, centering on operations to describe the legendary evolution of the competitive landscape of Guangdong's newspaper industry.