Author: Liu Songbai
Publisher:
Publish Date: 2003-03-01
Features: This book addresses the needs of economic globalization and corporate internationalization, focusing on the exploration and research of theories and methods in international business management. It emphasizes the analysis and elaboration of the background, reasons, and methods for enterprises transitioning from domestic operations to international operations, as well as cross-border and cross-cultural management. Based on the fundamental functions of management, the book provides a comprehensive and in-depth analysis of the new characteristics of international business management. The research covers environmental analysis of international business management, strategic and operational management of international enterprises, organizational management of international enterprises, international human resource management, leadership in international enterprises, and international control management. This book is a practical and research-oriented work suitable for business managers of the 21st century, as well as researchers in business management. It is also applicable to other professionals in business management and students of various management disciplines in higher education institutions.
International Management
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