Public Relations and Image Planning

Author: Pei Chunxiu
Publisher:
Publish Date: 2001-03-01
Features: This book consists of three organically connected parts. The first part is the basic theory of public relations and image planning, primarily elaborating on the dialectical relationship between public relations and image planning, as well as the fundamental theories of public relations and image planning. The second part is the theory of organizational image planning, discussing the constituent elements and construction strategies of organizational image, particularly corporate image, and selecting some successful cases of organizational image planning. The third part is the theory of personal image planning, covering the constituent elements of personal image planning, personal image planning and communication techniques, and compiling some successful experiences of image planning from prominent individuals, hoping to provide assistance to those passionate about personal image planning. Information communication services. Collecting, compiling information materials for clients, conducting public opinion surveys, helping clients achieve information communication with their target audiences, and fostering and maintaining a harmonious cooperative relationship between both parties.