MBA Management Methods

Author: MBA Core Curriculum Team
Publisher:
Publish Date: 2003-08-01
Features: The quality of a management system does not lie in its perfection. The reliable standard for evaluating it is: whether it can be readily accepted by company members and maximally tap the company's potential. The concise yet resonant name "MBA" (Master of Business Administration) has captivated and influenced major developed countries worldwide with its irresistible charm and extraordinary appeal. Currently, it is strongly attracting the attention of knowledgeable individuals in China, especially the youth. The books in this series are based on the most renowned and widely adopted textbooks in the field of Western management education, encompassing knowledge that is commonly and universally applicable in business administration. Systematically studying these materials will provide a relatively comprehensive understanding of the MBA core curriculum.
Since its publication in 1997, "MBA Core Curriculum" has received praise from all sectors of society and been hailed by readers as a comprehensive and in-depth MBA textbook. To adapt to the development of management theory internationally and China's management practices, we solemnly launched the 2000 revised edition at the turn of the century. The 2000 revised edition of "MBA Core Curriculum" incorporates the latest achievements of the world's most authoritative business management masters up to 1999, comprehensively revising the previous edition, with an additional and rewritten text of about 34,000 words. The system is now more perfect, and the explanations are more thorough. The publication of the 2000 revised edition will undoubtedly strongly promote the improvement and popularization of MBA education in China, driving the cultivation of business management talent.
Achieving success in a career requires talent, and outstanding business management talent needs to receive first-class education. Practice has proven that MBA education is the most perfect education in the world today for cultivating professional entrepreneurs. All those who are determined to seek development in the business world and ultimately achieve success should seize the opportunity to strengthen their knowledge foundation. Through self-study, mastering the basic content of the MBA core curriculum can open your mind, bring you sudden realization, and give you a brand-new sense, perspective, concept, realm, and experience.