Nike - Star Market Creation: Star Market Creation

Author: Donald Katz
Publisher:
Publish Date: 2003-11-01
Features: This book is a treasure trove for sports fans. You will learn how Michael Jordan helped Nike regain its dominance in the sports industry, why Barkley refused to go on stage to receive the Olympic basketball gold medal, why Shaq had a falling out with Nike, and how Nike helped Bo Jackson rebuild his sports career. This book tells the perfect combination of celebrity endorsement advertising and marketing campaigns by Nike. It helps you understand how Nike, in the fiercely competitive global sports market, fought against REEBOK, ADIDAS, L·AGEAR, AVIA, broke through the tough competition, transformed the company, and maintained the Nike sports dynasty.