Business strategy

Author: Gan Huaming
Publisher:
Publish Date: 2002-01-01
Features: The Business Strategy is divided into two volumes, absorbing the latest achievements of world-renowned management masters by 2001. It has been fully revised for the second edition, with many contents rewritten and a significant amount of additional material added. The book systematically introduces the core courses required for MBA programs in Europe and America, accurately elaborating on the essential principles of public management that MBA students must firmly grasp. It is based on the authoritative and commonly accepted knowledge in Europe and America, encompassing universal and applicable methods.