Poster Design for Europe, America, and Japan

Author: Japan Kawada Design Office
Publisher:
Publish Date: 2003-01-01
Features: If you often chat with me, you'll eventually ask me for some advice for young designers. Generally, I say, "To become a successful designer, you must genuinely love your design work with your whole heart. To achieve extraordinary design achievements, this is the only way to train your artistic sensibility. However, in a world with an exceptionally rich design information, even though you can find as much as you want, you can only select what is valuable to your personal creative expression. This selection process itself will become a very important part of your development." [Europe, America, Japan] Poster Design Series originally had 9 volumes, but after months of collecting and editing, "Europe, America, Japan Poster Design" has finally been completed. Before writing this article, I decided to slowly and carefully review all the content. In fact, this work was much more exhausting than I imagined. After reviewing it, I felt like I was about to faint. The reason for this exhaustion, I think, is that "Europe, America, Japan Poster Design" doesn't give readers a moment to breathe: every page is tightly packed with rich content. This poster collection is like a sprint race—there isn't a single page where you can stop to enjoy the scenery, take a breath of fresh air, or have a drink and rest. Because every page is filled with the anxiety, perseverance, and sweat of a designer during their creative process.