Wandering through the artistic pathway of poster design

Author: Li Changchun, edited by Gao Liang
Publisher:
Publish Date: 2002-02-01
Features: Poster – a unique gem in visual communication art. Its design principles and expressive techniques are extensive and comprehensive, able to reflect the formal characteristics of graphic design, and possess the essential fundamental elements of visual design. Compared to other advertising media, its design concepts, expressive methods, and techniques are more contemporary and typical, becoming a symbolic and important form of media that transcends television, newspapers, and magazine advertisements as a full-process engineering. Poster design originated in the West and, after nearly a century of continuous impact and refinement, has endowed today's posters with extraordinary charm and brilliance. This book weaves its structure according to the analysis of examples, interpreting the creative ideas and graphic recognition and communication methods of classic posters, aiming to promote the exchange of Eastern and Western cultures and poster design art. It facilitates mutual understanding and communication between the graphic design industry and the public, inspiring and enhancing creative humanistic awareness, artistic inspiration, and social responsibility. From a fresh perspective, it introduces a channel for visual design art, showcasing and integrating a new creative concept and visual cultural category.