Marketing 100: Case Studies and Analysis: Case Studies and Analysis

Author: Yang Minggang
Publisher:
Publish Date: 2001-03-01
Features: This book selects nearly 100 cases, which are real and representative. It covers various aspects and links of enterprise marketing management, including cases of product marketing in manufacturing, cases of intangible services in the service industry, as well as cases from retail, wholesale, franchising, and other industries.