Implementation: Marketing is the realization of wealth from products

Author: Zhao Yulin
Publisher:
Publish Date: 2004-01-01
Features: All the companies mentioned in this book are Chinese domestic enterprises. Based on the author's years of tracking, interviews, and field research, the author believes that the remarkable economic strength of Chinese enterprises in such a short time is due to their perfect combination of marketing strategies and innovative thinking. "Chinese Marketing" has created a "success case" for "Chinese Manufacturing." This book summarizes the success cases of Chinese enterprises and discusses their "product decisions, market segmentation, marketing strategies, price management, channel building, and promotional strategies."